You see a big product opportunity on the horizon, but you don’t have the time or team to devote the necessary resources that will tell you the direction you need to go in for the next phase of growth.
If you’re considering adding to your product offering (or innovating on an underperforming one) then you’re in the right place —
As a product strategist I guide high growth tech companies through research, design and business strategy, towards building the right product for their bottom line growth, without investing in a full-time hire.
“We needed fresh ideas for creating more connection with our client’s brand mascot. Michelle swiftly identified problems in the current UX and what was missing in how the brand personality was coming across to the customer. She then went about creating concepts through multiple touch points including snappy onboarding and share-worthy AR experiences.”
Lynette Perkins, founder of Bohemian Innovation
A differentiated product that responds to your customers’ needs and innovates on them.
Low churn rates — because your people are interested even after the first use as you’ve tapped into their true motivations.
A clear customer journey — hat keeps you top of mind pre purchase, during and after they buy.
That's where we come in, we do the work so you can confidently make decisions for you next phase of growth.
"Michelle improved the ideas, she helped us sharpen our thinking and was incredibly creative through the process. She was a pleasure to work with, I hope to be able to work with her again!"
Alex MacCallum, General Manager for CNN+ and former Head of Product for Standalone Products at The New York Times.
Your product and brand differentiator, the secret sauce that makes your product stand out in a crowded market.
The A to Z customer success path that delights and influences your customers leading to greater retention and bottom line growth.
How to weave your brand throughout your product so there is no doubting whether it fits with larger vision.
Product positioning, business model and pricing strategy that’s aligned with your brand and revenue goals.
Who your ideal niche MVP niche is, how to access them and the psychological need your product solves for them.
The design direction and notable features that will ground the product vision in reality and give your team a point of reference.
We’ll work together to access your goals, your current products (if any exist) and the competitive landscape.
Through both surveys and ethnographic interviews we’ll get insight into your ideal customer’s beliefs, behaviors, pain points and desires. We’ll synthesize the findings and find the frame for how we’ll enter into the product.
Taking the learnings from the first two phases we build a comprehensive Product Strategy that includes positioning, design, business model, customer journeys, hiring plans and more.
With minimal time from you, our work will explore the opportunity and give you the information and plans you need to move forward with confidence. You’ll know if you’re playing in the right space for your business growth without needing to hire a full time player.
There's options for an express done-with-you and a fully expanded done-for-you package. Book a call and we'll discuss which one best fits your needs.
Believe brand and product are intertwined and so you always ask yourself — is this true to our brand?
Know that every product starts with a niche which means your product is not for everyone.
Focus on deepening your competitive advantage, influencing and driving value for your customers instead of always keeping tabs on the competition.
"Michelle recognized what we needed before we were able to verbalize it. She guided a process where we found tons of new opportunities that we were able to take advantage of in the app right away."
Christina Reddick, founder of Dominative Development