"Love it.
Changed my life. Recommend it to everyone."

...your app reviews after working with me

When you’ve got a community of people that ADORE  your product, the shares just happen.

Don’t be that app that everyone thought was ‘such a great idea!’ but then lost interest because they weren’t emotionally invested and had no burning reason to come back.

If you have a make-the-world-better type of digital product and a desire to build a community of super fans, you’re in the right place —

Because I help people like you by blending product design, engagement strategies, branding and psychology so your app gets to taffy level sticky without sacrificing connection (or your conscience.)


The Guide To A Product That People Adore

Get the checklist + companion workbook to know where you can optimize your product so you can have more conversions, engagement and shares.

Get The Checklist Now!

“We loved the app ideas Michelle helped us create!”

“We needed fresh ideas for creating more connection with our client’s brand mascot. Michelle swiftly identified problems in the current UX and what was missing in how the brand personality was coming across to the customer. She then went about creating concepts through multiple touch points including snappy onboarding and share-worthy AR experiences.”

Lynette Perkins, founder of Bohemian Innovation

And YOU?

you’ve created something that’s
“Wow, love that, I’m gonna download it now” - worthy.

Let’s optimize and build on that momentum by skyrocketing your engagement. After 15 years of working with dispruptive startups to fortune 500s, here's what I know:

If you want —

A community of raving fans who sincerely love the world you're creating evidenced by the heartwarming messages in your inbox.

Organic referrals/shares (wake up to 1000 new subscribers, because your new referral program is working - no need to woo influencers!)

Low churn rates (your peeps are interested even after the first week because you’ve tapped their true motivations and engagement is on fire.)

A killer first impression through an onboarding that charms.

… and maybe it’s your secret wish to be the next news-worthy social media sensation in your category?

Then the experience of your app needs to match your bold promise.

And making that happen is the exciting part where we dig into your people's deep motivations and come up with fun (and digitally healthy) hooks to make your product a bright spot in someone’s day.

It’s 100% still your app — just better.

"Michelle was an incredible partner."

"Michelle improved the ideas, she helped us sharpen our thinking and was incredibly creative through the process. She was a pleasure to work with, I hope to be able to work with her again!"

Alex MacCallum, co-founder of Reset Work

Besides helping you increase your engagement,

You’ll get my expert advice on...


Moving your onboarding process from "necessary evil" to best-first-date-ever high for new users.


Weaving your brand narrative throughout your product and messaging.


Crafting an irresistible share mechanism that makes it a “Hell, YES!” for your customers.


Understanding the deep motivations that make your people tick.


Increasing retention by identifying the match made in heaven engagement strategies for your product.


Tightening up your feature list so you build connection and trust instead of overwhelm.

Want to know how I work with forward thinking product owners to optimize and amplify their success?


Wondering why your onboarding is not converting, why people aren't sharing or why the habit formation you desire is not happening yet?

In the Expert Reviews we take a deep dive into a particular part of the product to uncover what’s not working. We give you recommendations for how to fix them as well as identify opportunities that can be taken advantage of ASAP.

In the Intensives we focus on your brand and product strategy — the deep problem you solve, the emotions you draw out, the values you represent, and the narrative you're telling throughout the product.

Book a Call

Looking to bridge the gap between the ‟I know exactly what needs improved” clarity you get from the Expert Review and the desired resolve of ‟My team completely revamped it, and we're seeing wonderful results”?    

Interactions tied to your mission and your people's motivations, snappy onboarding that charms. Share mechanisms that keep your word of mouth game strong and a community that takes on a life of its own — Sound like what you want? Let’s talk about me working with you and your team to create that transformation.

Book a Call

We’re a green checkmark match if you...


Geek out on the psychology behind your people’s motivations and find it total PLAY to dream up ideas for how to meet those motivations in the product.


Are committed to building a product that makes people’s lives better while ALSO making it fun. Let’s make the time we spend with our screens worth it.


Are constantly thinking about how to make your customers feel the tiny joy bubbles that come when we’re in the state of doing something fun, no matter how small that is.

Besides working with the likes of Adobe, Yahoo!, and startups like yours to create experiences that millions love —

... here are 13 unrelated facts about me —


I bought a silver bracelet for my husband from a tiny shop in Kathmandu leading me to start my first company, Atha, a sustainable luxury jewelry and scarf line made in collaboration with artisans in Bali and Nepal.


When I was 10 my mom, scared I was watching too much tv and turning into a couch potato, forced me to go running in the forest behind our house. It was the best gift ever.


I signed up for my first Ashtanga yoga class on 9/11 in the NYU gym. Came out to a street filled with smoke and chaos. Been at it ever since.


Moved to Bangalore for a short term teaching gig at the leading experimental design college, and ended up staying for 5 years. Among the highlights? Making a fake shopping exhibition, waking up at 3:30am to go to yoga, and the early morning magic of the train stations.


It can be a little intimidating the first time someone has dinner with my family. Our love language is food criticism. To the uninitiated it can be a bit much. Just warning you ahead of time if you ever get the pleasure.


In boarding school when we got trouble instead of after school detention it was 7:30am study hall across campus. Torturous for a teenager. Now I'll voluntarily join a 7am deep work sprint.


I have done three 10 day silent meditation retreats and I’m going back for my next whenever this pandemic is over.


Every time I hear the opening beat to “Ice Ice Baby“ (or “Under Pressure” for that matter) my muscle memory kicks in and I start doing my 8th grade halftime dance.


Laying on the couch switching between John Grisham and The Baby Sitters Club books — my early summers in a nutshell. #notacoolkid


My sister and I can mimic word for word SJP’s masterpiece, Girls Just Wanna Have Fun. I rewatched it during the pandemic and it stands the test of time.


At 20 after a failed attempt to teach English in Bali, I ended up in Chennai staying with family and then travelled through South India calling up distant family members (remember pay phones?) from the little black address book my aunt gave me.


My first album (in tape form) was Huey Lewis and the News, followed closely by Tiffany.


My husband and I created an all day surprise birthday adventure for a friend that involved strangers, chess, a watergun fight and more. It taught me a lot about engagement and delight. Ask me about it if we ever meet.


The Guide To A Product That People Adore

Get the checklist + companion workbook to know where you can optimize your product so you can have more conversions, engagement and shares.

Get Access Now!

"100% What I Needed"

"Michelle recognized what we needed before we were able to verbalize it. She guided a process where we found tons of new opportunities that we were able to take advantage of in the app right away."

Christina Reddick, founder of Dominative Development

Curious about working together?