Don’t be that app that everyone thought was ‘such a great idea!’ but then lost interest because they weren’t emotionally invested and had no burning reason to come back.
If you have a make-the-world-better type of digital product and a desire to build a community of super fans, you’re in the right place —
Because I help people like you by blending product design, engagement strategies, branding and psychology so your app gets to taffy level sticky without sacrificing connection (or your conscience.)
FREE CHECKLIST
Get the checklist + companion workbook to know where you can optimize your product so you have more conversions during onboarding, more engagement and irresistible share mechanisms.
“We needed fresh ideas for creating more connection with our client’s brand mascot. Michelle swiftly identified problems in the current UX and what was missing in how the brand personality was coming across to the customer. She then went about creating concepts through multiple touch points including snappy onboarding and share-worthy AR experiences.”
Lynette Perkins, founder of Bohemian Innovation
Let’s optimize and build on that momentum by skyrocketing your engagement. After 15 years of working with dispruptive startups to fortune 500s, here's what I know:
A community of raving fans who sincerely love the world you're creating evidenced by the heartwarming messages in your inbox.
Organic referrals/shares (wake up to 1000 new subscribers, because your new referral program is working - no need to woo influencers!)
Low churn rates (your peeps are interested even after the first week because you’ve tapped their true motivations and engagement is on fire.)
A killer first impression through an onboarding that charms.
… and maybe it’s your secret wish to be the next news-worthy social media sensation in your category?
And making that happen is the exciting part where we dig into your people's deep motivations and come up with fun (and digitally healthy) hooks to make your product a bright spot in someone’s day.
It’s 100% still your app — just better.
"Michelle improved the ideas, she helped us sharpen our thinking and was incredibly creative through the process. She was a pleasure to work with, I hope to be able to work with her again!"
Alex MacCallum, co-founder of Reset Work
You’ll get my expert advice on...
01
Moving your onboarding process from "necessary evil" to best-first-date-ever high for new users.
02
Weaving your brand narrative throughout your product and messaging.
03
Crafting an irresistible share mechanism that makes it a “Hell, YES!” for your customers.
04
Understanding the deep motivations that make your people tick.
05
Increasing retention by identifying the match made in heaven engagement strategies for your product.
06
Tightening up your feature list so you build connection and trust instead of overwhelm.
Wondering why your onboarding is not converting, why people aren't sharing or why the habit formation you desire is not happening yet?
In the Expert Reviews we take a deep dive into a particular part of the product to uncover what’s not working. We give you recommendations for how to fix them as well as identify opportunities that can be taken advantage of ASAP.
In the Intensives we focus on your brand and product strategy — the deep problem you solve, the emotions you draw out, the values you represent, and the narrative you're telling throughout the product.
Looking to bridge the gap between the ‟I know exactly what needs improved” clarity you get from the Expert Review and the desired resolve of ‟My team completely revamped it, and we're seeing wonderful results”?
Interactions tied to your mission and your people's motivations, snappy onboarding that charms. Share mechanisms that keep your word of mouth game strong and a community that takes on a life of its own — Sound like what you want? Let’s talk about me working with you and your team to create that transformation.
01
Geek out on the psychology behind your people’s motivations and find it total PLAY to dream up ideas for how to meet those motivations in the product.
02
Are committed to building a product that makes people’s lives better while ALSO making it fun. Let’s make the time we spend with our screens worth it.
03
Are constantly thinking about how to make your customers feel the tiny joy bubbles that come when we’re in the state of doing something fun, no matter how small that is.
... here are 13 unrelated facts about me —
FREE CHECKLIST
Get the checklist + companion workbook to know where you can optimize your product so you have more conversions during onboarding, more engagement and irresistible share mechanisms.
"Michelle recognized what we needed before we were able to verbalize it. She guided a process where we found tons of new opportunities that we were able to take advantage of in the app right away."
Christina Reddick, founder of Dominative Development
