You see a big product opportunity on the horizon, but you don’t have the time or team to devote the necessary resources that will tell you the direction you need to go in for the next phase of growth.
If you’re considering adding to your product offering (or innovating on an underperforming one) then you’re in the right place —
As a product strategist I guide high growth tech companies through research, design and business strategy, towards building the right product for their bottom line growth, without investing in a full-time hire.
"The way the strategy was presented is so helpful for how we think about products moving forward. Through copious research and user interviews, Michelle’s work shows a clear path forward. It’s all really really helpful!"
Katharine Zaleski, President of PowerToFly
A differentiated product that responds to your customers’ needs and innovates on them.
Low churn rates — because your people are interested even after the first use as you’ve tapped into their true motivations.
A clear customer journey — that keeps you top of mind before, during and after they buy.
That's where we come in, we do the work so you can confidently make decisions for you next phase of growth.
"Michelle improved the ideas, she helped us sharpen our thinking and was incredibly creative through the process. She was a pleasure to work with, I hope to be able to work with her again!"
Alex MacCallum, General Manager for CNN+ and former Head of Product for Standalone Products at The New York Times.
Your product and brand differentiator, the secret sauce that makes your product stand out in a crowded market.
The A to Z customer success path that delights and influences your customers leading to greater retention and bottom line growth.
Your roadmap and who to hire so that when those players join they are set up for success.
Product positioning and a business model that’s aligned with your brand and revenue goals.
Who your ideal niche group is, how to access them and insight into the psychological need your product solves for them.
The design direction that will ground the product vision in reality and give your team a point of reference from which to build.
We’ll work together to access your goals, your current products (if any exist) and the competitive landscape.
Through both surveys and ethnographic interviews we’ll get insight into your ideal customer’s beliefs, behaviors, pain points and desires. We’ll synthesize the findings and find the frame for how we’ll enter into the product.
Taking the learnings from the first two phases we build a comprehensive Product Strategy that includes positioning, competitive differentiation, concept designs for all the core functionality, customer journeys, business model, and future hiring plans.
With minimal time from you, our work will explore the opportunity at hand and give you the information and plans you need to move forward with confidence. You’ll know if you’re playing in the right space for your business growth without taking you away from your day to day business or needing to invest in a full time hire.
Believe brand and product are intertwined and so you always ask yourself before you build — is this true to our brand? Is this where we want to go as a company?
Know that every product starts with a strong niche and an unmet need of that niche, which means — your product is not for everyone.
Focus on deepening your competitive advantage based on your brand DNA instead of always looking at the competition for your next move.
“We needed fresh ideas for creating more connection with our client’s brand mascot. Michelle swiftly identified problems in the current UX and what was missing in how the brand personality was coming across to the customer. She then went about creating concepts through multiple touch points including snappy onboarding and share-worthy AR experiences.”
Lynette Perkins, founder of Bohemian Innovation